The Complete Idiot's Guide® to Greening Your Business provides the most up-to-date concrete, practical steps to take to make money by going green.

•  Setting practical, achievable goals for the right green initiative.
•  Streamlining operations.
•  Innovative staffing strategies to save commuting time and office overhead.
•  Cutting fuel and energy costs.
•  Understanding carbon credits and their value.
•  Making your products greener.
•  Green manufacturing, packaging, and shipping initiatives.
•  Paperless marketing programs, precision-targeted to get more from less.

Businesses are always looking to increase their profitability and market share. With rising fossil-fuel costs, consumers searching for environmentally responsible companies, and mounting need for green or greener products, business has jumped on the green initiative and reaped the financial benefits.

400 pages